Our Process

Partnerships are important, but process is paramount. At Equity Financial Services Group, we keep our clients’ best interests at the heart of our approach. As salaried employees of Equity Bank, we have no conflicts of interest or “one-size fits all solutions.”
Setting our independence to action, we listen to our clients’ needs and concerns and develop a custom solution for each situation. From designing and implementing strategies to monitoring them for the long-term, we ensure our clients are closely involved with every aspect of our process.

Successful planning starts with trust. We dedicate our initial meetings to learning about you and your life, both inside the financial world and beyond it. Through active listening and asking the right questions, we seek to gain a thorough understanding of who you are and what you value most.

While learning about your dreams and objectives, we will work diligently to assess your current financial situation. In addition to exploring your goals, we will analyze your risk tolerance, business commitments, family situation and more to develop strategies tailored to your best interests. Working from that foundation, we can build a framework to grow and protect your financial freedom.

As an independent firm, we design our plans based on objective testing and measuring, not on opinions. Our solutions are engineered to advance and achieve your most valued goals. Working as a team, our advisors will carefully integrate your financial plan into a holistic, cohesive solution. While we will present our best recommendations and advice, our clients will always make the final decisions.

After presenting our leading recommendations, we encourage our clients to take the time to select the strategies that excite them most. Upon your selection, we will set the plan to action. To ensure the total alignment of your strategies, we will coordinate our process with additional members of your team, including CPAs and attorneys.

 Comprehensive wealth management plans adapt to the unexpected. As markets and economies change, your financial plans must have the elasticity to meet your unique and evolving needs. Through ongoing strategy meetings and reviews, we will work alongside you to adapt to change and continue promoting your success.